Katelijn Vanrespaille

Katelijn Vanrespaille is the Head of Global Consumer & Market Insights at Barry Callebaut Group, a leading chocolate and cocoa manufacturer.2 She is an experienced professional in the field of market research and consumer insights, particularly in the chocolate industry.

Professional Background

Katelijn has held various positions within Barry Callebaut, showcasing her career progression:

• Head of Global Consumer & Market Insights (current role)
• Consumer & Market Insights Manager Europe
• Senior Market Insight Analyst
• Market Insight Analyst2

Expertise and Contributions

Katelijn is known for her expertise in:

• Consumer trends in the chocolate industry
• Market insights and analysis
• Marketing management
• Economics
• Spanish language

She plays a key role in identifying and sharing chocolate trends for Barry Callebaut. In January 2023, she was involved in presenting the company's chocolate trends for 2023 and beyond, which included insights on consumer preferences for intense indulgence, mindful indulgence, and healthy indulgence in chocolate products.1

Professional Engagement

Katelijn is actively involved in industry events and discussions. For instance, she has expressed interest in attending presentations on sensory perception in taste, demonstrating her commitment to staying current with research in her field.3

Katelijn Vanrespaille is described as an enthusiastic, dynamic, and authentic professional. Her work at Barry Callebaut involves analyzing consumer behavior and market trends to guide the company's product development and marketing strategies in the global chocolate market.