Ashish Arya

Ashish Arya is a dynamic leader with a vast experience in digital strategy, particularly in the realm of loyalty programs. He has a proven track record of working with renowned brands to uncover valuable consumer insights that enhance business outcomes. Currently, at The Coca-Cola Company, Ashish spearheads the development of eCommerce marketing strategies for Coca-Cola North America. His expertise lies in crafting and implementing various marketing initiatives, including direct response, loyalty programs, CRM, and digital analytics, in collaboration with brands, customers, and agencies. Prior to his role at Coca-Cola, Ashish held key positions at Starwood Hotels & Resorts Worldwide, focusing on digital and direct response marketing. He is a graduate of the Georgia Institute of Technology, with Bachelor's degree in Business Management and a Global Executive MBA. Ashish's achievements include being honored with the Starwood Circle of Excellence award and the Platinum MARCOM Award for his outstanding integrated marketing campaign. A sought-after speaker, Ashish has featured in prominent publications like Ad Age. Outside of work, he enjoys playing tennis, running in Piedmont Park with his wife Shilpa, and cherishing moments with his daughter, Shalini.