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Asher Attick
Experiential Marketing Manager at New Belgium Brewing
Professional Background
Asher Attick is a passionate leader in the craft beer industry, currently serving as the Experiential Marketing Manager at New Belgium Brewing. Over the past decade, Asher has cultivated a wealth of knowledge and expertise within the company, effectively merging his love for mountain biking and craft beer into a fulfilling career. Beginning his journey with New Belgium as a Brewery Direct Services team member, he quickly honed his skills in sales and distribution, laying the groundwork for his future roles within the company.
Asher transitioned to the role of Field Marketing Manager for the state of Michigan, where he thrived in responsibilities that encompassed social marketing, event planning, sponsorships, and brand localization. His ability to ensure the New Belgium mark was tangibly represented at events led to successful campaigns that resonated with the local communities. Asher's expertise did not go unnoticed, and he eventually stepped into the position of Experiential Marketing Manager—a role that has allowed him to fully utilize his organizational acumen and strong relationship management skills.
In his current role, Asher is instrumental in the procurement, development, and activation of large-scale regional activations that support New Belgium's key brands. He leads collaborative efforts among Brand Directors, local Brand Activation Managers, and various sales teams to ensure cohesive activation of brand and sales initiatives. His comprehensive understanding and hands-on experience in event management have made him a linchpin in the company’s marketing strategies.
Education and Achievements
Asher Attick studied at Colorado State University, where he developed foundational knowledge that has undoubtedly contributed to his professional journey. His time at the university not only broadened his educational horizons but also positioned him to excel in the competitive craft beer industry. Asher's dedication and commitment to his career are reflected in his successful climb through various positions at New Belgium Brewing, showcasing his skills in teamwork, marketing cohesion, and logistical execution.
Over the years, Asher has made a significant impact on the company, leading successful experiential marketing campaigns that have strengthened New Belgium's presence and brand awareness. His blend of creative thinking and organizational excellence has translated into successful brand activations that engage consumers and leave lasting impressions.
Achievements
- Experiential Marketing Manager: In his role at New Belgium Brewing, Asher emphasizes the significance of creating memorable experiences that connect consumers with the brand. His leadership in this area is vital as he orchestrates events that not only promote New Belgium's craft beers but also foster community engagement.
- Field Marketing Manager for Michigan: His impressive work in this state exemplified his ability to localize brand messaging, making New Belgium a beloved choice for craft beer enthusiasts in the area.
- Strong Organizational Thinker: Asher has consistently demonstrated his aptitude for managing complex logistic elements of large-scale events, ensuring a seamless execution that aligns with brand objectives.
- Sponsorship Management: Throughout his tenure, Asher has successfully navigated the nuances of sponsorship management, contributing to partnerships that enhance brand visibility and consumer experiences.
Asher Attick continues to be a driving force at New Belgium Brewing, skillfully weaving together his professional expertise with his personal passions for mountain biking and craft beer. His positive outlook and collaborative spirit make him a standout member of the team, committed to delivering excellence in brand marketing and experiential activation.
tags=[
Craft Beer
Experiential Marketing
Brand Management
Event Planning
Sales and Distribution
Team Building
Marketing Cohesion
Michigan Marketing Manager
Sponsorship Manager
New Belgium Brewing
Location
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