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Tyler Weady
Community Marketing Manager at New Belgium Brewing
Professional Background
Tyler Weady boasts over a decade of rich experience intersecting the outdoor and craft beer industries, exemplifying his commitment to marketing with a meaningful purpose. His extensive career journey has spanned multiple roles at New Belgium Brewing, a leader in the craft beer market known for its innovation and community-focused initiatives. As the Community Marketing Manager for the Outdoor sector at New Belgium Brewing, Tyler has been instrumental in forging connections between the craft beer culture and the outdoor community, advocating for sustainability and enjoyable experiences in nature.
Prior to this pivotal role, he excelled as the Event Sponsorship Manager, where he engineered partnerships that bolstered New Belgium's presence at various outdoor events. Tyler's expertise in marketing strategy, combined with his passion for the outdoors, has contributed to long-term strategic success for the company, ensuring they remain at the forefront of the industry.
His progression within New Belgium Brewing is indicative of his drive and adaptability; Tyler started as a Taproom Representative and quickly rose through the ranks, taking on significant responsibilities, including the Regional Activation Manager and Operations Assistant/Non-Profit Coordinator for the renowned Clips Beer and Film Tour. These experiences have equipped him with a wealth of knowledge in operations and event coordination, further enhancing his professional capabilities in building community connections.
Before his remarkable tenure at New Belgium, Tyler also held several positions that underscore his versatile skill set, including guiding adventurers with Pangea Adventures and serving as a Forestry Technician with the United States Forest Service. These roles not only showcase his diverse background but also illustrate his dedication to outdoor recreation and environmental stewardship.
Education and Achievements
Tyler's academic journey has played a pivotal role in shaping his professional path. He studied at Colorado State University, where he pursued a Master of Management Practice with a concentration in Business Administration and Management. This rigorous program provided him with a solid foundation in strategic business approaches, equipping him with the tools necessary to lead and innovate in both the marketing and outdoor industries.
In addition to his master’s degree, Tyler also studied Natural Resource Recreation and Tourism at Colorado State University, which directly aligns with his passion for outdoor activities and the craft beer community. His educational background laid the groundwork for his successful career, empowering him to merge his love for the outdoors with his professional expertise in marketing.
Notable Contributions
Throughout his career, Tyler Weady has made significant contributions to the outdoor and craft beer sectors. Some noteworthy accomplishments include:
- Community Engagement: At New Belgium, Tyler has spearheaded initiatives that promote environmental awareness and community involvement, emphasizing the importance of sustainable practices within the craft brewing industry.
- Event Coordination: His role in organizing the Clips Beer and Film Tour highlights his ability to marry outdoor recreation with craft beer, creating memorable experiences for both enthusiasts and newcomers alike. This project not only showcases New Belgium's commitment to community and film but also emphasizes outdoor recreation, attracting a diverse audience.
- Strategic Marketing: Tyler’s knack for developing effective marketing strategies is evident in his success with event sponsorships and community engagement efforts, which have enhanced New Belgium’s brand recognition and loyalty within the outdoor sector.
- Collaboration with Artisans: By working closely with local artisans and businesses, Tyler has helped cultivate a dynamic approach to marketing that resonates with consumers seeking authentic experiences in both beer and nature.
Tyler’s journey reflects a genuine passion for both the craft beer and outdoor industries. His ability to structure marketing campaigns that resonate is marked by an underlying purpose - to foster long-lasting connections between the community, local businesses, and the environment. His impressive background, ranging from guiding in the wilderness to leading marketing initiatives for a leading craft brewery, makes him a distinguished professional in his field.
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