Ard Bossema

Ard Bossema is an experienced marketing and strategy director with over 15 years of experience in the field. He has a broad background in various FMCG businesses, including Food, Beverages, Homecare, Personal Care, and OTC. Ard has extensive experience in different channels, which include e-commerce, retail, and out-of-home.

His leadership skills and natural leadership style have helped him build strong and open relationships with his teams, both cross-functional and cross-country. Ard is known for his result-focused approach and his ability to connect and activate people. His combination of strategic thinking with pragmatism has enabled him to make meaningful differences in the businesses he has led.

Ard has successfully implemented global, regional, and local marketing strategies, built brand and business innovations, led customer negotiations, communication mixes, and digital transformations. His educational background includes studying Business Administration and Management, General at Ashridge Business School, postgraduate Strategic Brand Management at the University of Groningen, and Masters in Economics at Tilburg University.

Ard's career highlights include serving as the Director of Marketing and Strategy at Royal Grolsch, Director of Strategy and Business Development at Grolsch, Regional Director - Head of Category Strategy Europe at SABMiller, Head of Shopper Marketing, Digital & E-commerce at SABMiller, Marketing & New Business Director Netherlands at Omega Pharma Nederland B.V, and European Brand Development Leader at Unilever.