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Antoine Awwad
Co-Founder
Antoine Awwad is a co-founder of HIGH NOT, a company specializing in cannabis products aimed at easing unpleasant effects associated with THC consumption. He has a background in product development and marketing, having previously held significant roles at companies like Green Roads and Charlotte's Web, which are well-known in the hemp and CBD industry.37
At HIGH NOT, Awwad focuses on creating innovative products, such as a THC recovery shot that utilizes terpenes to help mitigate the effects of a high. He emphasizes the importance of research and development in formulating effective products that cater to consumer needs, particularly in promoting health and wellness within the cannabis community.145 Awwad's journey in this field was partly inspired by personal experiences, including a desire to help his mother-in-law with insomnia.6
His educational background includes studies at the University of South Florida, contributing to his versatile professional profile in the cannabis sector.2
