Ann Handley

Ann Handley is a prominent writer, speaker, and marketer, best known for her biweekly newsletter, Total Annarchy. This newsletter has garnered a substantial following, with over 42,000 subscribers, and is recognized for its engaging, story-driven content that combines personal anecdotes with actionable marketing insights.124

Background and Career

Handley is a well-regarded figure in the marketing world, having been named one of Forbes' "20 Best Marketing and Social Media Women Bloggers." She is also the Chief Content Officer at MarketingProfs and a best-selling author, known for her expertise in content marketing and writing. Her career has been marked by a commitment to helping others communicate effectively through writing.24

Total Annarchy Newsletter

Total Annarchy: began as a sporadic project in 2013 but was revitalized in 2018 when Handley decided to focus on creating a more consistent and high-quality newsletter. The newsletter is designed to be personal and relatable, often addressing readers as individuals rather than a crowd. This approach helps foster a sense of connection and engagement with her audience.245

Each issue features a blend of writing tips, marketing strategies, and personal stories, making it appealing not just to writers but to anyone interested in marketing and content creation. The newsletter is sent out every two weeks and is characterized by its joyful tone and valuable insights, making it a favorite among both marketers and non-marketers alike.34

Writing Style and Philosophy

Handley's writing philosophy emphasizes the importance of joy and authenticity in content creation. She believes that good writing should resonate with readers and often incorporates humor and personal experiences to engage her audience. This approach has been key to her newsletter's growth and success, as she aims to provide content that she herself would find enjoyable and useful.45

In summary, Ann Handley is a leading voice in marketing and content creation, with her newsletter Total Annarchy serving as a testament to her ability to connect with readers through engaging and insightful writing.