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Radomir Basta
CEO at Four Dots & Author of The Good Book of SEO
Radomir Basta is a prominent figure in the digital marketing and SEO industry, holding several key positions and contributing significantly to the field. Here's an overview of his professional profile:
Professional Roles
Radomir Basta is the co-founder, CEO, and lead SEO strategist at Four Dots, an inbound marketing agency.1 He has been in this role since November 2013, overseeing the company's business development and client inbound marketing strategies.1
In addition to his primary role at Four Dots, Basta holds several other positions:
- Executive Chairman at Elevate Digital since October 2017, managing sales and operations teams and developing marketing strategies for clients1
- Principal Lecturer at the Digital Communications Institute since November 2013, teaching the SEO module in the DMI PRO program1
- CEO of Dibz, a link prospecting tool for SEOs, which he co-founded in November 20151
Expertise and Contributions
Basta is recognized for his expertise in:
- Search Engine Optimization (SEO)
- Inbound marketing
- Digital marketing strategy
- Business development
He is also known for developing in-house web applications and SaaS platforms, including Reportz.io, Dibz.me, and Base.me.1
Speaking Engagements and Industry Involvement
Radomir Basta is a regular speaker at industry-relevant conferences, having presented at events such as Budućnost #za5, Growtech SMA, AcademIAA, and many others.1 This involvement demonstrates his active engagement in the SEO and digital marketing community.
Educational Background and Certifications
While specific details about his formal education are not provided, Basta holds several Google certifications, including:
- Google Analytics Individual Qualification
- Advanced Display
- Google Advertising Fundamentals Exam
- Digital Analytics Fundamentals
- Google Analytics Platform Principles1
Publications
Radomir Basta is also an author, having written "The Good Book of SEO".2 This further establishes his authority in the SEO field and his commitment to sharing knowledge with the industry.
In summary, Radomir Basta is a multifaceted professional with extensive experience in SEO and digital marketing, holding leadership positions in several companies and actively contributing to the industry through education, speaking engagements, and tool development.