Angela Simpson

Angela Simpson is a seasoned beauty marketing executive with over 20 years of experience in the industry.1 She currently serves as the Senior Vice President of U.S. Marketing for NARS Cosmetics, a position she has held for the past seven years.12

Career Highlights

At NARS Cosmetics::

• Simpson has played a crucial role in elevating NARS' market position. Under her leadership, NARS has risen from the 13th to the 6th best-selling prestige makeup brand.1
• She oversees various aspects of marketing, including Digital Media, Brand Strategy, Marketing Analytics, and Channel Marketing.3

Key Achievements::

• Spearheaded the successful launch of Light Reflecting Foundation in February 2022, which became the largest U.S. prestige beauty launch that year.1
• Contributed to NARS' 22% year-over-year growth in annual brand sales in 2022.1

Educational Background

Simpson holds a degree from Northwestern University's Kellogg School of Management, where she studied from 1996 to 1998. She also spent time as an exchange student at the London Business School.2

Marketing Philosophy

Simpson's approach to marketing emphasizes:

• Adapting to the changing power dynamics in the beauty industry, recognizing the increasing influence of consumers.1
• Focusing on inclusive marketing and diverse representation, both in consumer-facing initiatives and within the company.1
• Merging makeup and skincare categories, as evidenced by NARS' focus on "skin beauty" products.1

Professional Reputation

Colleagues describe Simpson as an inspiring, smart, creative, and fun leader to work with.4 Her expertise in beauty marketing and her strategic vision have been instrumental in NARS Cosmetics' recent successes and market growth.