Alex Hanson

Vice President of Global Marketing at Makeup by Mario

Alex Hanson is the Vice President of Global Marketing at MAKEUP BY MARIO, a position he has held since August 2023. He is based in the New York City Metropolitan Area and has an extensive background in the cosmetics industry, making significant contributions to brand development and marketing strategies.

Education

Bachelor of Science in Finance and Marketing from New York University (2000-2002).
Further studies at the University of Illinois at Urbana-Champaign (1998-2000).

Career Overview

Alex's career spans various prestigious roles within the beauty sector:

Vice President, US Marketing at Laura Mercier Cosmetics (November 2020 - July 2023).
Executive Director positions at NARS Cosmetics, where he focused on brand marketing, education, and events from 2011 to 2020.
Earlier roles included sales and management positions at Lord and Taylor NYC and Madina Milano.

His expertise includes channel marketing, brand marketing, and consumer behavior, which have been instrumental in driving brand growth and success in competitive markets. Alex's leadership skills are well-documented through his achievements in previous roles, where he consistently exceeded performance goals and expanded market presence.1 2