Talia Melber, Ph.D.

Talia Melber, Ph.D., is a Research Insights Analyst at the United Services Automobile Association (USAA). In her role, she leads consumer research studies and manages surveys, focusing on both quantitative and qualitative research methodologies to provide actionable insights for business partners.2

She holds a Ph.D. in Biological Anthropology from the University of Illinois at Urbana-Champaign, where her research included topics such as testosterone and behavior in female marmosets.13 Talia's academic background supports her analytical skills in understanding consumer behavior and trends, which are crucial for her current position at USAA.