Linda Laszcz

Linda Laszcz is a seasoned professional with over 20 years of experience in marketing and consumer insights, specializing in both qualitative and quantitative research methodologies.

She has a proven track record of translating consumer insights into actionable strategies, leading to market differentiation.

Linda established and developed the consumer research department at MTD, achieving impressive results like a $2.5M annual ROI.

She promoted embedding consumer insights into product development and marketing processes, aligning them with business objectives and fostering innovation.

With competencies in primary and secondary research, new product testing, brand tracking, and strategy development, Linda has a diverse skill set.

Her accolades include multiple awards at MTD, such as the President's Continuous Improvement Award and the Business Innovation Award, and she played a key role in winning The Home Depot Innovation of the Year Award in 2019.

Linda is actively involved in the market research community, being a founder, member, and board member of the Northeast Ohio Market Research Organization.