Linda Laszcz

Linda Laszcz is a seasoned professional currently serving as the Director of Consumer Insights and Market Insights at MTD Products.12 Her role at MTD Products involves leveraging her expertise in consumer research and market analysis to drive business innovation and product development.

Professional Background

Linda has a strong background in research and business strategy. She holds an MBA in Business from Baldwin Wallace University, which she completed between 1983 and 1985.3 This educational foundation has undoubtedly contributed to her success in the corporate world.

Career Achievements

Throughout her career at MTD Products, Linda has demonstrated exceptional performance and innovation:

• She is a three-time recipient of the MTD Business Innovation Award.
• Linda has also been recognized with the Home Depot Innovation of the Year award.

These accolades highlight her significant contributions to the company's success and her ability to drive innovative solutions in the outdoor power equipment industry.

Skills and Expertise

Linda's professional profile indicates a diverse skill set that includes:

• Ethnographic fieldwork
• Qualitative and quantitative research methodologies
• Project management
• Change management2

Her expertise in these areas allows her to provide valuable insights that inform MTD Products' business strategies and product development initiatives.

Current Role

As the Director of Consumer Insights and Market Insights at MTD Products, Linda plays a crucial role in understanding customer needs and market trends. Her work likely involves:

• Conducting and overseeing market research
• Analyzing consumer behavior and preferences
• Providing strategic recommendations based on data-driven insights
• Contributing to product innovation and development processes

Linda's LinkedIn username is lindalaszcz, which corresponds to her professional profile on the platform.2