Andrew Lininger

Proven insights, customer marketing and loyalty leader with diverse experience

Andrew Lininger is an experienced professional in customer marketing and loyalty, currently serving as the Sr. Director of Customer Loyalty and Retention at Nutrafol.1 He joined Nutrafol in August 2022 and is based in Bradenton, Florida.1

Professional Experience

Andrew has a diverse background in customer analytics, loyalty programs, and marketing strategies:

Nutrafol: As Sr. Director Customer Loyalty and Retention, he leads strategies to enhance customer experience and maximize success.1
Foot Locker:
- Director of Global Loyalty Strategy (October 2021 - August 2022)
- Senior Manager of Customer and Omni Analytics (January 2020 - September 2021)
It Works! Global: Senior Analyst and Manager of Customer Loyalty Experience (July 2015 - January 2020)
Tyson Foods: Customer Analyst / Customer Analytics Manager (December 2008 - February 2014)

Expertise and Responsibilities

At Nutrafol, Andrew focuses on:

Expanding the company's view of the customer through new goals, reporting, and KPIs
Leading the evolution of loyalty and retention capabilities
Expanding customer direct, paid, and OOH marketing efforts
Redrawing the customer lifecycle
Launching new technologies and engagement strategies1

Education

Andrew holds a Bachelor of Science in Business Management from the University of Phoenix, graduating with a 3.81 GPA.1

Professional Approach

Colleagues describe Andrew as an insightful, data-driven business professional with a strong background in Marketing Analytics. He is known for taking a pragmatic and common-sense approach to his work.1

Highlights

May 9 · onlinelibrary.wiley.com

Chirality in Light–Matter Interaction - Lininger - Wiley Online Library

Experience

Sr. Director Customer Loyalty and Retention at Nutrafol (August 2022 - Present)

Director of Global Loyalty Strategy at Foot Locker (October 2021 - August 2022), Senior Manager of Customer and Omni Analytics at Foot Locker (January 2020 - September 2021), Senior Analyst and Manager of Customer Loyalty Experience at It Works! Global (July 2015 - January 2020), Senior Analyst, Medical Economics at CareCentrix (April 2014 - July 2015), Customer Analyst / Customer Analytics Manager at Tyson Foods (December 2008 - February 2014), Commodity Administrator at Tyson Foods (December 2007 - December 2008)

Education

Bachelor of Science in Business Management, University of Phoenix, 3.81 Final GPA (2010 - 2013), Business Administration and Management, General, NorthWest Arkansas Community College (2012), Phillips Community College of the University of Arkansas (2009 - 2010)