Anders Rantzau Rasmussen

Anders Rantzau Rasmussen is a seasoned entrepreneur and the Founder & Chief Commercial Officer (CCO) of Passendo, a company focused on internet and digital advertising solutions.14 With a career spanning over eight years in the industry, Rasmussen has established himself as a veteran in founding and growing internet companies.17

Professional Background

Rasmussen's expertise lies in the realm of digital publishing and advertising technology. He has been particularly focused on:

• Newsletter advertising: Passendo appears to specialize in this area, working with high-caliber publishers.3
• Cookieless advertising solutions: Rasmussen has been tackling challenges related to third-party demand and consent-less targeting in the evolving digital advertising landscape.7
• Property portals: Rasmussen and his team have shown interest in expanding their reach in this sector, attending events like The Property Portal Watch in Barcelona.2

Thought Leadership

Rasmussen frequently shares insights and reflections on LinkedIn about various aspects of the digital advertising industry:

• He discusses publishing trends and newsletter monetization strategies.6
• He offers perspectives on time management and personal productivity, such as calculating one's per-second earnings as a reality check.5
• He regularly attends and participates in industry events like DMEXCO, showcasing Passendo's presence in the adtech space.4

Company Growth

Under Rasmussen's leadership, Passendo has grown significantly over the past eight years. The company has expanded its client base to include prestigious publishers, marking a notable achievement in the industry.3 Rasmussen's posts often reflect on this growth and the evolving landscape of digital advertising, particularly in the newsletter and email marketing sectors.