Jordan Birnbaum is a passionate entrepreneur experienced in driving behavior change in various business settings. With a background in Public Policy Analysis from Cornell University and a Master's in Industrial and Organizational Psychology from New York University, Jordan has a solid academic foundation. He has held prominent positions such as Chief Operating Officer at BEESY Strategy and VP/Chief Behavioral Economist at ADP. Jordan's expertise lies in merging behavioral economics with digital platforms to foster positive behavioral changes. He is a respected thought leader, author, and public speaker known for nurturing a growth mindset and leading effectively in diverse business environments.