Anastasia Balco

Anastasia Balco is the Senior Director of E-commerce Digital at Foot Locker North America, where she leads initiatives in digital marketing and e-commerce strategy. She has a strong background in transformational digital marketing, with extensive experience in the retail sector.

Professional Background

• Current Position: As Senior Director at Foot Locker, Balco is responsible for overseeing e-commerce strategies that enhance customer engagement and drive online sales.
• Previous Experience: Before her role at Foot Locker, she held significant positions in digital marketing and e-commerce, including leadership roles at Champs Sports and other retail companies. Her expertise encompasses strategic marketing, digital advertising, and retail marketing.

Education

Anastasia Balco graduated from the Florida Institute of Technology, which has equipped her with a solid foundation in both technical and managerial aspects of marketing.

Skills and Expertise

• Digital Marketing: Proficient in leveraging digital platforms to optimize brand visibility and sales.
• E-commerce Strategy: Experienced in developing and implementing strategies that enhance online shopping experiences.
• Leadership: Known for her ability to lead teams through transformational changes in digital marketing approaches.

For more detailed insights into her professional journey, you can view her LinkedIn profile here .1