Anastasia Balco

Anastasia Balco is a seasoned professional with a strong background in strategic marketing, digital advertising, eCommerce, and retail marketing. She holds expertise in brand management, product growth strategy, and marketing technology stack implementation. Anastasia is versed in digital retail merchandising strategy and traction channel marketing, including influencer and viral strategies.

Anastasia excels in user journey analysis, consumer conversion tactics, program optimization, and performance enhancement. Her skill set also includes production and product management, as well as project management. She has a proven track record of working in matrix environments and leading in agency-level atmospheres.

Anastasia Balco pursued her education with an M.B.A. in Internet Marketing from the Florida Institute of Technology and a B.A. in Communications from the University of Tampa. Her professional journey includes roles as Sr. Director of E-commerce at Foot Locker, Sr. Director of Ecommerce and Digital Marketing at Champs Sports, and various digital marketing positions at organizations like Triad Retail Media, AB Enterprises, and L'Oreal.