University of Oregon - Warsaw Sports Marketing Center

University of Oregon Lundquist College of Business

Global Digital Business Ops at Nike

Nike

Director, Capabilities,  Nike Direct Digital Commerce

Director of Global Digital Operations - Live Ops

Director - PDP & Content Operations

Sr. Manager - Nike.com Content Publishing

Global Site Experience Operations Manager

Technical Production & Experience Ops

Assisted in the development and production of General Motors’ sponsorship activations and stand-alone events on a national, regional and local level; Properties included MLB teams, MLB All-Star Game Red Carpet Parade, International Soccer, and local festivals and events.

Coordinated and led digital campaigns from briefing through creative/technical review and execution.

R*Works

Experiential Marketing

Conducted consumer research and created feasible, solution-based strategies that met client’s business objectives and provided new business development opportunities. Companies included agencies and event management companies. Research included focus groups, statistical analysis and data mining, and secondary research on trends and best practices.

While pursuing my MBA

Strategic Consulting

Managed the development of all digital marketing and ecommerce projects from ideation to execution, including brand awareness and product launch campaigns, partner promotions, CRM campaigns and applications, sweepstakes and sales campaigns. Successfully increased sales an annual average of 20% through excellent cross-functional management and communication among stakeholders. 

•	Implemented new global asset management system to increase integration and consumer facing brand symmetry at partner retail stores; Led to a more integrated ecosystem with increased cross-sell opportunities.
•	Communicated with sales team and partners regularly to assess functionality and provide digital toolkits to drive sell-through. 
•	Managed vendor/agency relationships and communication, from briefing through review process and execution. 
•	Communicated regularly with analytics team to gain and utilize insights for further site and campaign improvements.
•	Reported results and status updates to Senior Level Executives; Communicated regularly to develop and implement new strategies and initiatives.
•	Geo-Expansion support; Managed localization of global digital brand initiatives; Trained international teams on CQ.

LeapFrog

Web Merchandising and Digital Project Manager

Directly responsible for increasing email conversion rates by 80% through developing and managing a new email production schedule utilizing CRM best practices to increase customer communication and sales. 

•	Analyzed email campaign metrics and managed testing plan to improve email results.
•	Created and managed segmentation strategy leading to increased conversion and sales

Email Marketing Manager

Developed experiential marketing opportunities to meet wide range of client objectives.  Managed logistical execution of events on national and regional levels.  Clients included athletic apparel, sports and cpg companies.

•	Created toolkits for installation at retail stores participating in national events
•	Negotiated with vendors and communicated daily with clients using excellent communication to further develop partnerships
•	Oversaw organizational processes of event implementation (timelines, supply grids, staff manuals, cadences)
•	Managed and trained event staff
•	Developed final reports of events, demonstrating and quantifying results

MKTG INC

Project Coordinator

- Managed customer retention and up-sell direct mail and e-mail-based marketing programs
- Communicated daily with customers providing seat upgrades and selling tickets
- Personally managed customer relationships, acting as the resource center for the customer base

Oakland Athletics

Season Ticket Services

-Created and executed on over 35 corporate sponsorship contracts, including: Coke, Pepsi, Comcast, Clear Channel, and Les Schwab
-Defined and managed sponsors’ corporate branding requirements (signage and sales/marketing materials)
- Coordinated with other departments to manage all available sponsor inventory
- Maintained status communications with accounts throughout sponsorship period
- Executed on all hospitality fulfillment, including tickets to events, corporate parties and communication of logistics 
- Created sponsorship recaps for clients focusing on ROI and ROO

Erika Platano