Alexandra Lakhman

Alexandra Lakhman is currently the Manager of Performance Marketing at Cole Haan, a position she has held since June 2023. In this role, she is responsible for driving full-funnel digital marketing campaigns across various channels, including paid search and affiliate marketing, to achieve key performance indicators (KPIs) related to acquisition, traffic, and revenue.1

Background and Education

Lakhman graduated from the Fashion Institute of Technology in 2018 with a Bachelor’s degree in Advertising, Marketing & Communications and an Associate degree in Fashion Business Management. She has a diverse professional background in eCommerce, having worked with various product categories such as small appliances, beauty products, and tech apparel.1

Professional Experience

Before joining Cole Haan, she worked as an Associate Digital Marketing Manager at Newell Brands, where she managed paid marketing channels and developed marketing calendars.1 Her previous experience also includes roles in brand management, vendor relations, and project management across different industries.

Skills and Contributions

Lakhman is skilled in various areas including Google Analytics, website optimization, data analysis, and social media marketing. Additionally, she is fluent in English, Russian, and Spanish. Beyond her professional work, she serves as the Communications Chair for Cure SMA New Jersey, focusing on research for Spinal Muscular Atrophy.

Her multifaceted expertise makes her a valuable asset in the fast-paced eCommerce landscape.