Amy Hayes

Amy Hayes leverages her 25 years of high-tech marketing experience to develop go-to-market strategies and best practices for global clients in search of new growth opportunities.

Currently a research director with the Portfolio Marketing practice at Forrester, a renowned research and advisory firm, she leads a team of analysts focused on key priorities such as go-to-market strategy, personas, messaging, sales knowledge transfer, and team development.

Amy holds a Master's degree in Women's Studies from Texas Woman's University, with a background in Urban and Regional Planning, Geography, and Sociology from Texas State University and Austin Community College.

Her past roles include Real Estate Broker/Owner at Abide Residential, Director of Membership Development at US BCSD, Administrative Assistant at Randall Jones Engineering, and Receptionist at Burks Reprographics.

Beyond her professional endeavors, Amy enjoys art, exploring nature in Austin's greenbelts, and guiding her young daughter in using her superpowers for good.