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Amy Hayes
VP, Research Director, Portfolio Marketing & Product at Forrester
Amy Hayes is the Vice President and Research Director for Portfolio Marketing & Product at Forrester, a role she has held since August 2019. In this position, she is responsible for leading a team of analysts and driving a research agenda that supports portfolio marketers. Her work focuses on identifying new market opportunities, developing go-to-market strategies, understanding buyer personas, and enhancing portfolio messaging and content.12
With nearly 30 years of experience in high-tech marketing, Amy has held various significant roles throughout her career. Before joining Forrester, she served as Senior Vice President of Marketing at Innovative Interfaces and held multiple positions at Bazaarvoice, including Vice President of Global Brand and Interim CMO for North America. She also worked at Dell for nearly 11 years, where she managed corporate reputation campaigns and communications strategies.12
Amy holds a degree from the University of Missouri's School of Journalism and is recognized for her expertise in digital and product marketing, branding, and communications within the B2B sector.12
