Darcy Kurtz

Darcy Kurtz is the Chief Revenue Officer (CRO) at BentoBox, a company that provides digital solutions for restaurants.1 She joined BentoBox in March 2021 as the Chief Marketing Officer and was promoted to the CRO position in November 2022.1

Professional Background

Darcy is a strategic business leader and global marketing executive with over 25 years of experience in small-business marketing.12 Her career highlights include:

• Driving S-curve transformation to re-accelerate growth
• Transforming a global marketing team into a demand generation engine
• Conceptualizing and launching a new global brand that became a $3B business in less than 2 years
• Turning around a shrinking business to deliver 5 points of share gain in 2 years

Experience at BentoBox

At BentoBox, Darcy is responsible for leading the full Go-To-Market (GTM) organization, including Sales, Marketing, and Operations.1 Her role involves:

• Delivering hyper-growth across the company
• Building and leading the marketing function
• Developing demand generation engines
• Accelerating growth and increasing brand awareness

Previous Roles

Before joining BentoBox, Darcy held several notable positions:

• Vice President of Global Product Marketing at Mailchimp
• Executive Director of Global Public Marketing at Dell
• Senior Product Marketing Manager for Consumer and Small Business Laptops at Dell

Expertise

Darcy is known for her ability to:

• Balance strategy with execution
• Align product strategy with sales and marketing
• Break down internal silos
• Understand strategic business levers
• Inspire behaviors necessary to win in companies serving small and medium businesses (SMB)

Her approach combines analytics with creativity to drive demand and build brands that fuel growth.1