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Amanda McKinney
Head of Marketing | Communications | Business Development | Consumer Engagement | former Leo Burnett, Publicis Groupe and McDonald's Corporation
Amanda McKinney is a seasoned marketing professional with over 20 years of experience in consumer marketing, advertising, brand management, and consumer engagement.1 She is currently serving as the Principal Consultant at bravery9, a position she has held since August 2018.1
Career Highlights
Amanda's career spans various high-profile roles in marketing and advertising:
- Head of Marketing at Wellthi (January 2023 - July 2024)12
- Sr. Director of Marketing at Momentum Financial Services Group (March 2021 - July 2022)1
- Director of Cause Marketing and Corporate Alliances at USO (March 2019 - March 2021)1
- VP, Account Director at Leo Burnett / Publicis Groupe (May 2013 - August 2018)1
- Account Director at Arc Worldwide / Publicis Groupe (May 2006 - May 2013)1
- Marketing and Legal roles at McDonald's Corporation (2003 - 2006)1
Expertise and Achievements
Amanda is known for:
- Crafting compelling narratives that resonate with audiences
- Leveraging emerging technology and human empathy in marketing strategies
- Leading teams through uncertainty as an optimistic change agent
- Creating authentic experiences based on audience and data-driven insights1
Her work has earned her numerous prestigious awards, including Cannes Lions, Effies, Reggies, Addy's, One Club, PRSA Award of Excellence, Clio, Webby, and Leo Burnett Star Reacher.1
Education and Certifications
- Bachelor of Arts in Marketing and Communications from DePaul University
- Certification in Marketing from DePaul University's Charles H. Kellstadt Graduate School of Business1
Amanda McKinney's diverse experience and proven track record in marketing make her a valuable asset as a Principal Consultant at bravery9, where she likely applies her expertise to help clients achieve their marketing and business objectives.