Fred Dintenfass

Fred Dintenfass is a seasoned marketing leader with over a decade of experience, specializing in driving rapid and sustainable growth strategies. He is known for his technical expertise and data-driven approach to problem-solving, with a proven track record of assembling high-performing teams. Fred excels in initiating ambitious new projects, securing buy-in from executives, and coordinating cross-functional teams to surpass expectations.

Throughout his career, Fred has demonstrated proficiency in areas such as marketing, branding, customer acquisition and retention, subscription and product marketing, strategic planning, product development, monetization, P&L management, revenue growth, team building, coaching, mentorship, and stakeholder communication.

Some of Fred's notable achievements include his contribution to the substantial 263% growth of New York Times Crosswords and Cooking subscribers from 200k (Jul 2016) to 726k (Mar 2019). He also played a pivotal role in doubling the size of the NYT Crossword subscriber base while overseeing the launch of the NYT Cooking paywall and NYT Parenting beta. Furthermore, he established the NYT New Products and Ventures marketing teams, pioneered transit and podcast advertising at NYT, and founded a successful boutique digital agency catering to prestigious clients like The Metropolitan Opera and The New York Botanical Garden. In addition, Fred revamped analytics reporting processes for General Motors' multi-million dollar display advertising campaigns.

Fred's academic background is diverse, encompassing a BFA in Painting, English, and Mandarin Chinese from the University of Wisconsin-Milwaukee, Mandarin Chinese studies at Beijing Language and Culture University, a Bachelor of Fine Arts in Painting from the Milwaukee Institute of Art and Design, Principles of Financial Modeling studies from New York University, and a Retention/Engagement Series course from Reforge.

His professional journey has seen him hold key positions such as Director of Rider Growth at Via, Director of Marketing for New Products & Ventures, Director of Games Marketing at The New York Times, Optimization Lead at Isobar, SEO & Social Media Strategist at Path Interactive, SEO Editor at eChinacities, Gallery Manager at 1 ART BANK, Administrative Assistant for the Mary L. Nohl Fellowship at University of Wisconsin Milwaukee, Freelance Writer at OnMilwaukee.com, Founder and Digital Strategist at Think Barrel, and Course Designer for the Global Cities Project at University of Wisconsin Milwaukee.