Amanda Baldwin

Amanda Baldwin is a seasoned executive in the beauty industry who has played a significant role in the growth and success of Supergoop!, a sunscreen-focused skincare brand. Here are key details about her career and achievements:

Career Progression

Amanda Baldwin joined Supergoop! as President in 2016.1 During her tenure, she oversaw the brand through a period of significant domestic growth and international expansion.1 Under her leadership, Supergoop! experienced remarkable growth:

• The company grew over 20 times its size in just five years.2
• Supergoop! reached $250 million in sales in 2022, a 65% year-on-year increase.3

Prior to Supergoop!, Amanda held several notable positions in the beauty and finance industries:

• CMO and Senior Vice President on the Operating Team at L Catterton4
• Vice President of Retail Development in Dior Beauty Marketing at LVMH4
• Director of Marketing at Clinique (Estee Lauder)4
• Private Equity Associate at Apax Partners4
• Investment Banking Analyst at Goldman Sachs4

Education

Amanda has a strong educational background:

• A.B. magna cum laude from Harvard College5
• M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar5

Recent Career Move

In a significant career development, Amanda Baldwin was appointed as the CEO of Olaplex, a haircare company, in late 2023.5 She is set to join Olaplex in early 2024, bringing her expertise in growing prestige beauty brands to this new role.3

Achievements and Recognition

Amanda has received several honors and awards throughout her career, including:

• EY Entrepreneur of the Year5
• Named one of the Top 25 Most Inspirational Female Leaders5
• Recognized as a Woman of Influence by the New York Business Journal5

Her success in growing Supergoop! in the competitive sunscreen category has been particularly noteworthy, demonstrating her skills in brand building, marketing, and product development.3