Lisa Sequino

Lisa Sequino is the Chief Executive Officer of Supergoop!, a skincare brand that emphasizes sun protection. She was appointed to this position on February 26, 2024, succeeding Amanda Baldwin, who transitioned to Olaplex. Sequino previously served as the co-founder and CEO of JLo Beauty, a skincare line launched by Jennifer Lopez in 2020.123

Professional Background: Sequino has extensive experience in the beauty industry, having spent nearly a decade at Estée Lauder, where she held various leadership roles, including Senior Vice President of North America Brands. During her tenure, she was instrumental in driving growth across a diverse portfolio of brands, including Tom Ford Beauty and Estée Lauder itself.145 Prior to her time at Estée Lauder, she worked for eight years at Procter & Gamble in senior marketing and sales roles focused on luxury beauty and personal care.24

Vision for Supergoop!: In her new role at Supergoop!, Sequino aims to expand the brand's global footprint and innovate its product offerings. She expressed admiration for Supergoop's mission to shift consumer behavior towards daily sunscreen use and is excited about the potential for growth within the company.235 Her appointment comes at a time when Supergoop! is looking to build on its recent expansion into over 20 new markets and launch innovative SPF products.45

Sequino's leadership is expected to leverage her extensive background in both established luxury brands and emerging beauty companies, aligning with Supergoop!'s goals of innovation and consumer education regarding sun safety.12