Alyssa Ruderman Hager

Alyssa Ruderman Hager is a strategic business leader and co-founder of Kite + String, a company focused on helping startups and businesses with storytelling, user research, marketing, and pitching.12

Professional Background

Alyssa's career has been centered around scaling operations and driving growth. With a background in Communications, Sociology, and Business, she has led growth and operational efforts for some of the world's largest brands and most impactful organizations.1

At Kite + String, Alyssa serves as the Operations Lead, overseeing:

• Product development
• User research
• Operations

She is also known as the company's "deck queen," skilled at transforming ideas into compelling, beautifully-designed narratives that bring brands and visions to life.1

Entrepreneurial Ventures

Prior to Kite + String, Alyssa co-founded Lantern, a venture-backed Public Benefit Corporation. Lantern's mission is to change the way people talk about and manage end-of-life and death.13 Under her leadership, Lantern became one of the most well-known and respected businesses in its category, achieving significant milestones:

• Featured on the front page of the New York Times
• Partnerships with top 5 insurance companies and businesses like Zola
• Raised the bar for brand and communications in the end-of-life space
• Accomplished these feats on a nearly $0 marketing budget1

Skills and Expertise

Alyssa is recognized for her expertise in:

• Storytelling
• User research
• Marketing
• Pitching
• Operational scaling
• Brand development1

Her diverse skill set and experience make her a valuable asset in helping startups and businesses grow and succeed.