Alpesh Patel

Alpesh Patel is an experienced marketing executive currently serving as the Chief Marketing and Digital Officer (CMO/CDO) at TruGreen, a position he assumed in March 2023.1 In this role, he leads digital initiatives, lead generation, and consumer experience transformation for the $2B outdoor and lawn care company.1

Career Highlights

TruGreen:: As CMO/CDO, Patel is responsible for driving marketing and digital strategies for this major lawn care company.12

Culligan International Company:: Prior to TruGreen, Patel spent over 5 years as CMO/CDO at Culligan, where he:

• Led a digital and marketing transformation
• Increased online lead generation by 4x
• Improved website conversion by 2x
• Boosted sales conversion rate by over 30%
• Helped grow revenues from $500M to $2.5B
• Contributed to a $1B increase in market valuation1

Previous Roles::

• SVP of Marketing at Glanbia Performance Nutrition (GPN)
• SVP/CMO at UCI-Fram Group
• VP of Marketing at MillerCoors Company
• Principal at Zyman Group
• Director of E-Commerce at AOL/Time Warner
• Global Brand Manager at Procter & Gamble1

Education and Early Career

Patel received his early training in digital marketing at AOL/Time Warner from 2000 to 2001. He began his career in brand management at Procter & Gamble from 1996 to 2000, where he was promoted at an unprecedented pace.1

Expertise

Alpesh Patel is known for his expertise in:

• Digital marketing transformation
• Lead generation
• Consumer experience optimization
• Brand management
• E-commerce strategies

His diverse experience across various industries and his track record of driving significant growth and transformation make him a valuable asset in his current role at TruGreen.