Kimberly Paige

Kimberly Paige serves as the Executive Vice President and Chief Marketing Officer at BET Networks, a subsidiary of Viacom Inc. She has over 25 years of experience in general management, strategy, innovation, and brand marketing, with a notable history of building successful Fortune 500 brands.

Professional Background

• Current Role: Kimberly joined BET in late 2019 and is responsible for overseeing brand strategy across various platforms including BET's linear networks, BET+, and digital media. She leads the Brand Creative Team and the Consumer Insights & Analytics Team, and manages BET's Live Events business.12

• Previous Experience:

  • Sundial Brands: Before her tenure at BET, she was the Chief Operating and Brand-Building Officer at Sundial Brands, where she contributed to the company's growth and integration into Unilever. Her role involved strategic direction and operations for brands like SheaMoisture.13
  • Coty Inc.: Paige served as Chief Marketing Officer at Coty, where she repositioned several flagship brands.12
  • Coca-Cola Company: She spent 17 years at Coca-Cola in various roles, including Vice President & CMO of Venturing and Emerging Brands, significantly contributing to the growth of brands like Sprite and Fanta.13

Education

Kimberly is a two-time graduate of Historically Black Colleges and Universities (HBCUs), which underscores her commitment to diversity and representation in corporate leadership.3

Achievements

During her time at BET, Kimberly has been pivotal in launching new content from prominent creators and navigating the company through significant events such as the COVID-19 pandemic. She played a key role in marketing initiatives that resonated deeply with the Black community, including the first-ever virtual BET Awards.34

Community Involvement

Beyond her corporate responsibilities, Kimberly is actively involved in various professional organizations. She serves on the boards of Spanx, Versed Beauty Brands, Morehouse School of Medicine, and The Television Academy Foundation Board of Directors.23

Kimberly Paige exemplifies leadership in marketing and brand strategy while advocating for diversity within the media landscape.