Allissa LaScala

Allissa LaScala is an FIT alumni with a background in influencer marketing, performance marketing, and direct response marketing.

She has expertise in email marketing, affiliate marketing, retention marketing, loyalty programs, CRM marketing, and analyzing customer data for improved targeting.

Allissa has experience in managing commercial calendars, branding and promotional campaigns, marketing budgets, and negotiating OOH marketing.

She has curated retail and VIP events locally and abroad, as well as led and developed marketing teams.

Passionate about growing DTC fashion brands, Allissa currently works as an E-commerce Associate at Aerosoles.

In her current role, she handles email marketing, affiliate marketing, loyalty programs, and on-site product and promotional builds.

Allissa LaScala holds a Bachelor's Degree in Advertising Marketing Communications from the Fashion Institute of Technology and has studied abroad at Lorenzo di Medici. She also completed an Associate's Degree Program in the same field at FIT.

Her previous experiences include roles at Daniel Wellington as Marketing Manager, Canada, Marketing Commerce Manager, Senior Marketing Commerce Coordinator, and Marketing Commerce Coordinator.

She also interned at Jaline Resort in Social Media and E-Commerce, Luxottica Group in Internal Communications, and held positions at Solstice Sunglasses and Nina Footwear in the past.