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Allie Kussman
Senior Media Manager - Surface Care, Procter & Gamble
Allie Kussman is a Senior Media Planner at Procter & Gamble, where she plays a crucial role in developing and executing media strategies for the company's diverse portfolio of brands. Based in Cincinnati, Ohio, she has built a strong professional network with over 500 connections on LinkedIn.1
Education and Background
Allie holds a Bachelor's degree in Retail Merchandising from the University of Minnesota-Twin Cities. This educational background has equipped her with essential skills in marketing and brand management, which she applies in her current role at Procter & Gamble.
Professional Experience
Before her current position as Senior Media Planner, Allie served as a Senior Brand Manager for Swiffer at Procter & Gamble. This role involved overseeing brand strategy and initiatives, contributing to her comprehensive understanding of consumer engagement and market dynamics.3
Personal Insights
Allie is known for her active engagement on LinkedIn, where she shares insights about her work and industry trends. She recently participated in discussions surrounding brand awareness and marketing systems, reflecting her commitment to continuous learning and professional development.2
In summary, Allie Kussman is an accomplished media planner with a solid educational foundation and significant experience in brand management within one of the world's leading consumer goods companies.