Lauren Schiavone

Senior Director Urban Innovation at Procter & Gamble

Lauren Morgenstein Schiavone is a seasoned executive with extensive experience in consumer insights, marketing, and innovation, particularly within Procter & Gamble (P&G). As of September 2018 until July 2022, she served as the Senior Director of Urban Innovation at P&G, where she was instrumental in developing strategies for urban markets and last-mile delivery, contributing to significant growth for the company.1

Career Highlights

Procter & Gamble: Schiavone held various roles over her nearly 15 years at P&G, including:
- Senior Director eCommerce and Omni-Channel (Fem Care): Focused on eCommerce strategies that led to exceeding online sales goals.1
- Sr. Brand Manager for Global Swiffer & Mr. Clean: Delivered over $230 million in consumer-driven innovations.1
- eCommerce Brand Director: Developed P&G's eCommerce strategy across major platforms like Amazon.1
Founder of Wonder Consulting: After leaving P&G, she founded Wonder Consulting in June 2024, where she leverages her expertise in AI and business strategy to help organizations navigate the complexities of AI in their operations.1

Education

Lauren holds an MBA in Marketing from the Indiana University Kelley School of Business and has also completed executive education programs focused on AI applications for business growth.1

Professional Focus

Schiavone is dedicated to empowering business leaders by translating complex AI concepts into actionable strategies that enhance decision-making and drive innovation. She actively shares insights on AI's role in marketing and business through her LinkedIn posts and workshops aimed at women in business.2 3