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Alice Chen
Director of Marketing
Alice Chen is the Director of Marketing at MyFitnessPal, a role she has held since December 2021. She is based in San Francisco, California. Prior to her current position, Chen served as Senior Marketing Manager and Brand Manager at MyFitnessPal, showcasing her extensive experience in marketing within the company.13
Professional Background
Alice Chen has a robust marketing background with over 16 years of experience. Before joining MyFitnessPal, she worked in various marketing roles at companies such as Hotels.com, Coty, and The Clorox Company. Her career at MyFitnessPal includes:
- Director of Marketing (Dec 2021 - Present)
- Senior Marketing Manager (May 2018 - Dec 2021)
- Brand Manager (Sept 2016 - May 2018)
- Director, Business Innovations (Apr 2015 - May 2016)
Her expertise spans across brand management, marketing strategy, and data-driven campaigns.234
Education
Alice Chen holds a Bachelor of Business Administration from the University of Michigan, where she studied from January 2004 to January 2008. This educational foundation has equipped her with the necessary skills to excel in her marketing career.12
Skills and Expertise
Chen's skill set includes:
- Integrated Marketing
- Brand Management
- Digital Marketing
- Consumer Insights
- Competitive Analysis
She is known for her innovative approach to marketing and her ability to lead cross-functional teams to achieve business goals.34
Contact Information
For professional inquiries, Alice can be contacted via email at:
- alice.chen@myfitnesspal.com
- chenalice44@gmail.com
Her LinkedIn profile can be found under the username alicechen1, where she shares insights about her professional journey and current projects.5
