Alice Chen

Alice Chen is a seasoned Senior Marketing professional with extensive experience in the Entertainment, Lifestyle, and Fashion industries on a global scale.

She holds a Bachelor's degree in Communication and Media Studies from the University of California, Los Angeles.

Alice has held various key positions at adidas Group, including Global Senior Director of Entertainment Influencer Marketing, Global Director of Entertainment and Influencer Marketing, Senior Entertainment & Influencer Marketing Manager, and Entertainment & Influencer Marketing Manager.

Her earlier roles at adidas Group include Trend/Lifestyle Marketing Manager, Entertainment Promotions Coordinator, and Entertainment Promotions Assistant.

Prior to her tenure at adidas Group, Alice served as a Marketing Assistant at FILTER Creative Group, LLC.

With a robust background in marketing and a focus on the Entertainment, Lifestyle, and Fashion sectors, Alice Chen is proficient in navigating the complexities of the global market landscape.