Alice Chen

Alice Chen is a senior marketing professional currently serving as the Global Senior Director of Culture Marketing at adidas Group.1 She has extensive experience in entertainment, lifestyle, and fashion marketing, with a career at adidas spanning over two decades.1

Career at adidas

Alice Chen's career at adidas Group includes:

• Global Senior Director Culture Marketing (September 2018 - Present)
• Global Director Entertainment and Influencer Marketing (2013 - Present)
• Senior Entertainment & Influencer Marketing Manager (August 2010 - September 2013)
• Entertainment & Influencer Marketing Manager (March 2007 - August 2010)
• Trend/Lifestyle Marketing Manager (May 2005 - November 2007)
• Entertainment Promotions Coordinator (May 2004 - April 2005)
• Entertainment Promotions Assistant (May 2003 - April 2004)1

Education and Skills

Alice Chen holds a Bachelor's degree in Communication and Media Studies from the University of California, Los Angeles (2000 - 2004).1 She is proficient in Chinese (professional working proficiency) and French (limited working proficiency).1

Her role at adidas Group involves leveraging her expertise in entertainment, lifestyle, and fashion marketing to drive the company's culture marketing initiatives.1