Alice Hansen

Chief Marketing Officer and Strategic Leader

Alice Hansen is the Chief Marketing Officer at Absolute Software, a company that provides self-healing, intelligent security solutions.1 She joined Absolute Software in October 2022, bringing extensive experience in driving growth strategies and elevating global brands.1

With over 20 years of experience in revenue and brand marketing, Alice has a proven track record of catalyzing growth and transformational change for industry-leading companies.2 3 Her expertise includes:

Professional Experience

Leadership roles: Prior to joining Absolute, Alice served as Vice President of Corporate Marketing at Anaplan, where she contributed to a 16x revenue multiple at acquisition.2
Notable companies: She has held critical leadership positions at well-known brands such as Salesforce, Autodesk, and Burson-Marsteller.2 3
Entrepreneurship: Alice founded Rivet & Spark and co-founded Adesso Strategy.3

Education and Skills

Academic background: Alice holds MBAs from U.C. Berkeley's Haas School of Business and Columbia University, as well as a BA in Journalism from San Diego State University.2 3
Areas of expertise: Her skills include corporate and brand marketing, partner marketing, product marketing, field marketing, and developing strategies to build market position.1 2

Personal

Alice is based in Oakland, California, where she lives with her two teens, dog, and two cats.2 She is known for her commitment to continuous learning and has recently been studying Equity Fluent Leadership.2