Alexandra Reiner

Alexandra Reiner is a seasoned professional specializing in B2B sales operations, with over a decade of experience working closely with founders, board levels, and investors.

She emphasizes that professional selling involves repeatable processes and the right mindset, rather than being a mysterious skill exclusive to a select few.

Throughout her career, Alexandra has tackled key questions related to scaling B2B sales operations, the importance of discipline in a growing sales environment, the expectations of sales leaders and founders in businesses, addressing underperforming sales operations, and building effective B2B sales teams.

Her expertise extends to applying Sales Engineering methodologies to teams, facilitating scalability, and operational efficiency.

Alexandra holds a solid educational background, having studied Business Strategy focusing on Competitive Advantage at The Wharton School, Managing multigenerational and diverse workforces at edX, and Business at Dalhousie University.

She has held various roles in prestigious organizations including Founder and CEO at For Startups, Mentor at tech2impact, Interim Chief Sales Officer at Hackabu, Chief Sales Officer at Hire Space, Head of Sales at The Leadership Network®, among others.

Alexandra Reiner has a rich professional history working with innovative startups and VC's across different regions including the UK, US, Canada, and the DACH region.

Her experience spans from founding and leading companies to holding strategic sales positions and managing high-profile accounts and events.

Alexandra's career highlights include roles such as Founder and CEO of Acquired at GRIT Limited, Head of Sales at WTG Training, Americas at World Trade Group, Account Director for ExpoCycle at Bicycle Trade Association of Canada, Founder and Creator at East Coast Event Management, Account Manager at Expo Management Inc., and Event Coordinator at Expo Management Inc.

She is known for her expertise in empowering founders to scale their businesses, mentoring sales leaders, implementing disciplined sales processes, and delivering impactful sales strategies to drive business growth and success.