Alexandra Kennedy

Alexandra Kennedy is an accomplished leader currently serving as the Executive Vice President of Commercial Strategy at My Code Media, a position she has held since March 2023. Prior to this role, she was the Global Head and Director of Partnership Strategy and Operations at Twitter from April 2018 to August 2021, where she was responsible for developing strategies that enhanced user experience and drove sustainable growth on the platform.123

Education and Early Career

Kennedy graduated with a Bachelor of Arts in Anthropology from Princeton University. She began her career at Under Armour, where she held several leadership roles over nearly a decade. Her work there included shaping the company's digital strategy and overseeing the integration of multiple tech acquisitions, such as MapMyFitness and MyFitnessPal.12

Professional Background

At Twitter, Kennedy played a pivotal role in establishing the company's global content partnership strategies. After her tenure in partnership strategy, she transitioned to focus on client solutions specifically for retail and travel sectors.23 Her expertise lies in scaling operations, driving digital transformations, and leading commercial teams.

Community Engagement and Thought Leadership

Kennedy is recognized as a thought leader in her field, frequently appearing at industry events such as Advertising Week and the Association of National Advertisers. She actively participates in discussions surrounding diversity and inclusion within the tech industry, advocating for a workforce that reflects the diverse user base of platforms like Twitter.12

Personal Life

Originally from Washington, D.C., Alexandra Kennedy now resides in Oakland, California. She is also involved in various community initiatives, including serving on boards related to education and career development.24