Alexander Van Der Heijden

Alexander Van Der Heijden is an energetic and creative commercial leader with a passion for consumer and product marketing, innovation, and business development.

He is experienced in building high performing cross-functional teams and has an entrepreneurial mindset that drives him to push boundaries and explore the world.

As a tri-lingual professional with international experience in Europe, US, Asia, and South America, he has lived and worked in various cosmopolitan cities like Amsterdam, Buenos Aires, Hong Kong, and London.

With a background in VWO from Christelijk College Zeist and a Master's degree in Business Administration from Erasmus University Rotterdam, Alexander has a solid educational foundation.

In his professional career, he has held key roles such as Vice President Commercial Strategy & Go to Market at Bowers & Wilkins and various positions at respected companies like Rituals, Boretti, Knops Ear, Philips, and Gibson Brands.

Alexander's expertise lies in driving change in commercial organizations to excel in dynamic markets, particularly in the consumer electronics segment, leading successful launches like the critically acclaimed PX Wireless Headphones.

He is known for his innovative marketing strategies and collaborations with top agencies to create impactful digital, PR, OOH, and in-store campaigns, especially for premium product lines in competitive markets.

With a proven track record in full P&L accountability and building strong omni-channel strategies with major retailers like Amazon, Best Buy, John Lewis, and FNAC, Alexander excels in commercial leadership.

His leadership style inspires teams to deliver results, and he has a reputation as a thought leader in the high-tech consumer space.