Kelly Anderson

Modern Marketer - Innovative & Strategic Leader - Creative Problem Solver - Customer-Centric - B2B + B2C - Estée Lauder Executive

Kelly Anderson is an accomplished marketing executive with over 15 years of experience in consumer and channel marketing strategies. She currently holds the position of Senior Director of Marketing at Self Esteem Brands, LLC, a role she has occupied since September 2021.1

Career Background

Kelly's professional journey spans more than two decades, showcasing a diverse range of experiences in marketing and sales:

Previous Roles::

Marketing Director and Consumer Marketing Director at The Estée Lauder Companies Inc.
Various positions at Aveda, including Global Marketing Manager, Customer Manager, and Sales Coordinator
Retail Specialist at Nordstrom
Summer intern at Target1

During her time at Estée Lauder, Kelly made significant contributions, including revitalizing the Aveda North America brand through omni-channel campaigns and launching a white label platform for Aveda salons and partners.1

Education

Kelly Anderson holds a Bachelor of Fine Arts degree in Graphic Design and Brand Marketing from the University of Minnesota Duluth, which she earned between 1999 and 2003.1 This educational background in fine arts and brand marketing has provided a strong foundation for her career in marketing.

Skills and Expertise

As a modern marketing executive, Kelly is known for her:

Strong communication skills
Conceptual thinking abilities
Proven track record of leadership and performance
Expertise in creating and executing marketing campaigns for B2B and B2C channels
Passion for building purposeful brands
Ability to lead teams towards transformation and success

Kelly is recognized as a change agent with deep knowledge of marketing strategies and a talent for driving innovative and sustainable ideas that align with overall business goals.

In her current role at Self Esteem Brands, LLC, Kelly likely applies her extensive experience and skills to develop and implement marketing strategies for the company's portfolio of brands, which includes Anytime Fitness, Basecamp Fitness, The Bar Method, and Waxing the City.2