Ken Thewes

Ken Thewes is the Senior Vice President of Marketing at Marcus Theatres, a position he has held since September 2023. In this role, he oversees various marketing functions including media, advertising, loyalty programs, digital initiatives, and promotions.1

Professional Background

Ken has a diverse background that spans multiple industries, including entertainment, consumer packaged goods (CPG), and retail. He has been recognized for his innovative marketing strategies that enhance brand awareness and drive revenue growth. Notably, he previously served as the Chief Marketing Officer at Regal Entertainment Group, where he implemented significant marketing initiatives that led to substantial increases in sales and customer engagement.1

Career Achievements

• Procter & Gamble: Developed category management tools that resulted in a 46% sales increase for Tide.
• United States Air Force: Led the overhaul of Air Force One and served as the first USAF Liaison to Egypt and NATO.
• Marcus Theatres: Transformed the marketing organization into a profit driver, generating over $50 million in incremental annual revenue. He also implemented AI strategies that revitalized loyalty programs and increased digital sales significantly.1

Education

Ken holds a Master's degree in Electrical and Electronics Engineering from the University of Dayton and a Bachelor of Science in Mathematics and Electrical Engineering from the United States Air Force Academy.1

Current Engagements

In addition to his role at Marcus Theatres, Ken briefly served as an adjunct professor at the Haslam College of Business at the University of Tennessee, where he taught marketing strategy to graduate students.1

Overall, Ken Thewes is a seasoned executive with a proven track record of driving marketing success across various sectors.