Alex Watson

Alex Watson is the Director of Product Marketing at Climate Impact Partners (formerly known as Natural Capital Partners).1 He has been in this role since January 2018, focusing on creating and delivering content marketing campaigns to analyze sustainability trends and demonstrate how the company works with clients like Microsoft, PwC, and Logitech to deliver various sustainability solutions, particularly carbon removals.1

Professional Background

Alex's career is centered around sustainability and climate action:

• He leads work tracking climate actions of Fortune Global 500 companies.1
• He's involved in developing the CarbonNeutral Protocol, a framework used by companies like Logitech, Microsoft, and Sky to measure and compensate for their carbon emissions.1
• Currently, he's setting up new research on how the UK government can reduce imported emissions, looking into carbon border adjustment mechanisms, product standards, and carbon emission disclosure rules.1

Previous Experience

Before his current role, Alex worked in various sustainability-focused positions:

• Marketing and Communications Manager at On Purpose London (October 2016 - January 2018)1
• Founder of Call The Crowd (November 2014 - May 2016)1
• Consultant for Unilever and Ben & Jerry's, focusing on crowdfunding and sustainability initiatives1

Skills and Expertise

Alex's expertise lies in:

• Marketing climate solutions, including carbon removals
• Researching carbon footprinting and climate regulations
• Content marketing and sustainability trend analysis
• Product marketing for climate-related services and protocols

His passion is finding ways to decarbonize the economy, and he has a strong background in combining commercial strategies with tackling social and environmental problems.1