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Charles Natai
Co-Founder & CEO at DigiCash Tanzania Limited
Charles Natai is a seasoned marketing professional with an extensive background in the Telecom industry across Africa and the Middle East.
His career is marked by significant achievements in mobile proposition development, customer engagement, product management, innovation, and go-to-market planning.
With a strong focus on customer experience, Charles has honed his skills in wholesale voice and roaming management, SMS services, marketing, customer segmentation, and commercial strategy development.
He has a solid foundation in strategy and business planning, business case conceptualization, financial evaluation, decision support, and operational and performance reviews.
Charles's expertise spans telecom pricing, benchmarking, business improvement, business partnering, competitor evaluation, and specialization in Sub-Saharan Africa markets.
He pursued his studies at the University of Dar es Salaam and has held leadership positions at reputable organizations such as d.light, Cellulant, Maxcom Africa, Millicom (Tigo), Mobileum, and Bharti Airtel Ltd.
During his tenure, he served in various roles including Managing Director, Country Manager, Country Director, and Head of Mobile Business Unit, acquiring a wealth of people management experience in diverse multicultural and international environments.
