Alex Sereno

Alex Sereno has an unconventional journey as an entrepreneur, with a background in elite sport coaching, specifically triathlons and swimming. He has led Canadian athletes to compete in high-profile international events, including the Olympic Games. Alex is a dynamic and innovative communicator, as evidenced by his various digital media platforms including blogging and podcasting. He also leverages his vast network of experts in various fields to achieve success in his entrepreneurial endeavors. Alex is currently running Barista Microtorréfacteur, an artisanal coffee roasting company. He is also a sought-after speaker on topics such as entrepreneurship, digital marketing, and sports management.