Alan Bunce

The Enterprise Product Marketer • Interim PMM leadership (or just GSD) for enterprise SaaS • Free: office hours, email list, advice/help for startups

Alan Bunce is the Principal at EnterprisePMM, specializing in product marketing for enterprise SaaS and B2B software companies. He has extensive experience in the field, having worked with over 30 companies across various stages of growth. His role encompasses strategic consultation and team augmentation to enhance product marketing efforts.1 3

Professional Background

Current Position: Principal at EnterprisePMM since 2017, where he provides consulting services tailored to the needs of enterprise software firms.1 2
Previous Roles:
- Senior Vice President of Marketing at SumTotal Systems (2017), where he managed comprehensive marketing strategies during a turnaround phase.1
- Vice President of Product Marketing at Salesforce (2016-2017), focusing on integrating the Salesforce Commerce Cloud into broader company initiatives.1
- Product Marketing Lead at IBM (2010-2013), where he significantly contributed to the growth of IBM’s marketing software business.1

Bunce's expertise includes product/market fit, messaging, and positioning, making him a valuable resource for companies looking to optimize their marketing strategies in competitive environments.4