John Rowe

John Rowe is the newly appointed Managing Director of the Anomaly Alliance at Anomaly, a global marketing and advertising agency.12 He was hired for this position in August 2024, taking on a newly created global role within the company.1

Professional Background

John Rowe brings over 20 years of experience in building iconic businesses to his new position at Anomaly.1 His extensive career includes:

• A long tenure at Wieden + Kennedy (W+K), where he worked for nearly two decades1
• Leadership roles in account management for major brands such as Starbucks, Heineken, Target, The Coca-Cola Company, and Facebook1
• Managing Director of W+K's Tokyo office, where he significantly grew the business and led the team to win Campaign Japan/Korea Independent Agency of the Year for three consecutive years1
• Global leadership role at W+K Portland, overseeing relationships with Samsung, Meta, and VISA1

Role at Anomaly Alliance

As Managing Director of the Anomaly Alliance, John Rowe's responsibilities include:

• Expanding Anomaly's geographic reach
• Growing the company's talent pool and capabilities
• Working closely with Anomaly's founding partner and executive chairman, Carl Johnson
• Leading the growth and integration of newly acquired agency partners2
• Building on the momentum from the recent acquisition of Paris-based What's Next Partners (WNP)1

John Rowe's appointment is part of Anomaly's strategy to strengthen its global presence through acquisitions and partnerships with independent agencies in various markets.1 His experience and skills in managing global brands, strategic thinking, and operational leadership made him an ideal candidate for this role.1