Adam Spadaro

Adam Spadaro is the creator and blogger behind The Unconscious Consumer, a platform dedicated to exploring the unconscious factors influencing consumer behavior. His insights draw from diverse fields, including behavioral economics, social and cognitive psychology, and recent developments in digital media. The blog aims to illuminate the subtle experiences that shape consumer choices without their awareness, steering clear of traditional Freudian interpretations of unconscious influences.12

Academic and Professional Background

Adam holds a PhD in Cognitive Psychology and has over a decade of experience in consumer research. He currently serves as a Principal Researcher at HubSpot, where he leads initiatives that intersect with various departments, including AI and pricing strategies. His role involves blending research data with behavioral insights to inform company strategies.13

Before joining HubSpot, Adam was a Research Lead at Shopify for nearly five years. There, he oversaw a multidisciplinary team focused on enhancing customer conversion rates and refining product-market fit through innovative research methodologies.14

Contributions and Expertise

Spadaro's work emphasizes the importance of understanding how seemingly innocuous experiences affect consumer decisions. His unique combination of storytelling, analytical skills, and problem-solving abilities positions him as a significant voice in the field of consumer behavior analysis.1

For more information about his work or to connect with him, Adam can be found on LinkedIn under the username adam-spadaro-phd-05066a30.3