Himanshu Vashishtha

Himanshu Vashishtha is a prominent figure in market research and the founder of Zenyasi LLC, based in the United Arab Emirates. He has over three decades of experience in guiding major global brands toward strategic success, specializing in areas such as innovation, differentiation, evaluation, and activations. His expertise includes applying advanced analytics, cognitive psychology, and behavioral economics to market research, aiming to make consumer insights actionable for clients.

Before founding Zenyasi LLC, Vashishtha was the Managing Director at Nielsen for the Middle East and Africa, where he held P&L responsibility. He has collaborated with numerous Fortune 500 companies, including Visa, Google, and Procter & Gamble, as well as local giants like Almarai and Emaar. His contributions extend to being a regular speaker at conferences and a contributor to leading magazines in the region, focusing on topics like neuromarketing and consumer behavior.

Vashishtha holds a Master's degree in Market Research from the Mudra Institute of Communications in Ahmedabad, India, and he teaches behavioral economics courses at IIM in India. He is also the founder and CEO of SixthFactor Consulting, which focuses on providing clarity around business issues and enhancing consumer behavior through innovative research methods.12