Adam Kerrigan

Adam Kerrigan is a seasoned marketing professional currently serving as the Director of Americas Demand Marketing at Cybereason, a cybersecurity company. Based in Boston, Massachusetts, he has extensive experience in demand generation and field marketing strategies, particularly in adapting to the challenges posed by the digital landscape and the COVID-19 pandemic. Kerrigan emphasizes the importance of understanding customer preferences and has been instrumental in transitioning traditional marketing approaches to more digital formats, such as virtual events and personalized content marketing strategies.123

Professional Background

• Current Role: Director of Americas Demand Marketing at Cybereason
  • Focuses on sophisticated account-based marketing and demand generation strategies.
  • Advocates for innovative digital marketing approaches to enhance customer engagement.12
• Previous Experience:
  • Held various roles in marketing and demand generation, contributing significantly to organizational growth and customer outreach strategies.

Skills and Expertise

• Field Marketing: Known for reimagining field marketing practices to adapt to changing market conditions and customer needs.
• Digital Transformation: Successfully shifted traditional marketing methods to digital-first strategies, enhancing engagement through smaller, targeted virtual events.2
• Leadership: Actively leads initiatives that integrate marketing efforts with sales strategies to support business objectives.

Kerrigan's approach combines a deep understanding of market dynamics with a commitment to leveraging technology for effective communication and customer relationship management.