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Ada Tsang
Marketing Program Specialist at Allocadia
Ada Tsang is a data-driven B2B marketer with a strong focus on digital marketing, marketing analytics, and conversion rate optimization (CRO).
Ada has a proven track record of analyzing and implementing actionable insights for fast-growing B2B SaaS companies.
She has built and executed digital marketing programs at Talemetry and Allocadia, driving revenue, pipeline growth, and website analytics in a short period.
Ada is passionate about understanding the digital footprint of prospects and customers across the buyer's journey and quickly adapting to new technologies for digital campaigns.
Her skills range from strategic planning to hands-on execution across various platforms, content management systems (CMS), and automation systems, fostering continuous digital innovation.
Specializing in B2B marketing, SaaS, digital marketing, SEO, SEM, marketing research, and strategic planning, Ada also has interests in brand marketing, product marketing, and entrepreneurship.
Ada holds a Bachelor of Business Administration (B.B.A.) in Marketing Management with a Co-operative Education Option from Kwantlen Polytechnic University and has studied at Munich University of Applied Sciences.
She has worked in various roles such as Marketing Program Specialist at Allocadia, Digital Marketing Specialist at Allocadia, Marketing Specialist at Aprio Inc., and Marketing Coordinator at Talemetry.
Ada's diverse experience includes positions like Marketing Contractor at Procurify, Co-Founder/President at Shaseux Candle and Bath Bombs, and Product Development Analyst at Prospera Credit Union.
She has also contributed to organizations like the Mainland BC Military Family Resource Centre and Munich University of Applied Sciences.
Aside from her professional endeavors, Ada is an avid learner in marketing, sports, and business, and a self-proclaimed coffee and beer lover.
For more insights into Ada's marketing journey, visit adatsang.ca.