Ada Pally

Ada Pally is a marketing professional currently serving as the Vice President of Marketing at Northbeam, based in Salt Lake City, Utah.124

Professional Background

Current Role:

• VP of Marketing at Northbeam (joined in 2024)34
• Located in Salt Lake City, Utah1

Previous Experience:

• Management Consultant and Interim CMO (2008 - Present)
• Management Consultant at VoterFeed (December 2020 - Present)
• Management Consultant at Dealpath (November 2022 - Present)1

Professional Certifications

Ada holds several professional marketing certifications, including:

• Marin Software Certified
• Google Advanced Display Ads Certified
• Bing Ads Accredited Professional
• Google AdWords Professional (issued October 2010)1

Professional Expertise

She is known for her unique skillset in performance marketing and her ability to communicate business outcomes effectively to executive leadership.1 Recently, she has been involved in discussions about digital marketing measurement, particularly focusing on emerging challenges in the field.2

Career Highlights

• Recognized for her expertise in digital marketing
• Has experience across various organizations including Northbeam, Dealpath, and Grammarly
• Actively engaged in marketing leadership and consulting roles1