Shiva Tripathi

Shiva Tripathi is a seasoned marketing professional with over ten years of experience, specializing in B2B SaaS and leveraging MarTech and automation for effective account-based marketing campaigns.

As the former Head of Performance Marketing and MarTech at Ameyo, a leading customer engagement platform, Shiva excelled in leading a team of marketers, aligning marketing strategies with business goals, and driving demand and revenue.

With a strong background in performance marketing, digital marketing, content strategy, SEM, PPC, SEO, project management, outsourcing, product development, and online reputation management, Shiva has demonstrated expertise in utilizing various MarTech and AdTech stacks to achieve results and innovation.

Shiva is Google certified in advertising fundamentals, advanced search, and advanced display, as well as HubSpot certified in inbound marketing. Additionally, he is an enthusiast of blockchain technology and a member of the Peak Community, a global network of growth-focused professionals.

Education-wise, Shiva holds a Master of Technology (MTech) in Bioinformatics and Computational Biology, along with a Bachelor of Technology (B.Tech.) in Biotechnology, both from Lovely Professional University.

Throughout his career, Shiva has held key roles at prominent organizations, including being the Head of Demand Generation and ABM at Ameyo, Digital Marketing and Operations Manager at PCITS Pte. Ltd., Co-founder and Operations Manager at zNoow Technologies Pvt. Ltd., Co-Founder at WSofi.com, Digital Marketing Manager at WSofi.com, and a Trainee at Bal Pharma Limited.